Thursday, April 2, 2015

Priming effect

"Priming is an implicit memory effect in which exposure to one stimulus influences a response to another stimulus. (...) For example, if a person reads a list of words including the word table, and is later asked to complete a word starting with tab, the probability that he or she will answer table is greater than if they are not primed."

This effect is widely used in marketing and sales, because our subconscious can influence a buy. Here's Priming effect explained in a really simple and fun way: